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The Fine Art Of Selling
By Dave Lewis
Selling in today's high-tech society requires not only finely tuned skills, but a job knowledge that is consistent with the myriad technological advancements that are occurring almost daily.
This book emphasizes all phases of the sales cycle and provides proven techniques that will help salespeople:
- Prepare thoroughly for the sales call
- Sharpen communication skills
- Stress features but sell benefits
- Harmonize with objections
- Close the sale