By Laura Davis
While the technique of telling stories is the oldest form of communication, it's also the one form that rises above the din of our information-saturated environment and delivers messages in a way that connects with people, bringing ideas to life, and making them actionable and memorable.
Digital storytelling fuses that ancient oral tradition with the magic of 21st century technology. Because of the multi-dimensional effects they employ, digital stories resonate on deeply emotional and subconscious levels. A perfect fit with Web 2.0 technology, digital storytelling can broadcast a message to any audience around the globe.
Digital Storytelling can be used within organizations as a tool for knowledge transfer, to add value to a brand, as a marketing technique, to inform stakeholders, as a way to reach out to the community, and a host of other applications.